Delivered live, by top journalists…

There’s a lot of rubbish on the internet when it comes to courses – overpriced, pre-recorded and often led by people with questionable credentials.

We do things differently here at PaperRound – quality speakers, well-thought out content and delivered live so you can ask questions as you go along.

Our first offering takes you through the basics of ‘how to do your own PR’ and is tailored specifically to help business owners and marketing teams get their business featured in the press.

The course is delivered live over video and consists of 5x 1-hour sessions, delivered once a week. All sessions are then uploaded for you to view or re-watch at your convenience.

Created with business consultancy firm Clarus Fortior.

Unlock the Power of PR

We are the ONLY journalist led ‘how to do your own PR’ course on the market and at a fraction of the price of 1 month retainer with a PR agency, we deliver exceptional value for money.

Boost SEO

Online articles mentioning your business will drastically improve SEO ratings, pushing your website to #1 on Google

Drive Sales

A press article can result in £thousands worth of orders of your product

ENDLESS RETURNS

Once you understand how PR works – you can do it for yourself, generating £thousands worth of press, completely free of charge

GROW SOCIALS

Features will lead to more people searching for, and following, your brand on social media accounts

RAISE INVESTMENT

Want to massively up your credibility when it comes to raising money for your business? PR will make you more investable

UPSKILL YOUR TEAM

Bigger team? Send someone from your in-house marketing to teach them how to generate PR for the business

What will I learn?

Session 1

What’s a planner, editor, ANE…who is who in the newsroom!? And who should I be approaching?
What is PR and how does it differ from advertising? Learn the basics in this first session!

Session 2

You know who’s who. Now get yourself ‘media ready’ to maximise your chance of easy press, what images to have ready + how to pitch 1 story, 5 ways.

Session 3

Press release – you’ve heard of it and now learn in this session how to write one, language to include (so you look like a pro) and when you can ditch it and go for a short email pitch instead.

Session 4

You can write a press release, now what? You’ll come away from this session understanding how to craft a compelling story that jumps out in a crowded inbox. Plus ‘do’s and don’ts’ once you’ve engaged a journalist.

Session 5

Things to agree with a journalist BEFORE you get published. How to turn one article into five with minimal effort. How to maintain a long term relationship with a journalist so you’ll always be top of their list.